Beers Books

User Experience Touchpoint Journey

Fall 2020

Adobe XD, Illustrator, Photoshop

Beers Books is a secondhand bookstore in Sacramento, CA. I love to read and shop secondhand books as much as possible to reduce waste and to support local small businesses. Beers Books offers great select and customer service, however, purchasing books during a pandemic from a store that does not offer delivery is frustrating. Beers Books closed to the public more than once when COVID-19 spiked in Sacramento but remained open for curbside pickup. They do not display their inventory online and their website is underutilized. Customers must call or email to inquire about inventory, and purchase with credit card over the phone. This has limitations (I don’t particularly like using the phone) and seemed inaccessible to customers with disabilities that may prevent them from using the phone. My objective was to create a system for viewing the inventory on the website, add a cart for purchasing, and to provide a secure way to pay for books to be picked up curbside.