Violette Floral Studio

Branding and Typography

Spring 2021

Illustrator and Photoshop

This project was over a year in the making (albeit not actively a year). I had created the “Violette” typeface during the spring of 2020 and set it aside. I revisited a year later with the intention of expanding the entire alphabet, however, I opted to create a floral design studio brand from the typeface. Inspired by art nouveau floral patterns, I created a primary logo, logotype, and emblem to use across the business system, sticker for shipping boxes, and survey form for consultations.